About Us

Yuni Mendoza

Yuni es una orgullosa inmigrante de Guadalajara, Jalisco, México, formada por una historia de resiliencia, crecimiento y propósito. Cuenta con una licenciatura en Comunicaciones con énfasis en Negocios y realizó una pasantía en Relaciones Públicas con la Universidad de Málaga, en España, experiencias que despertaron y fortalecieron su pasión por la conexión humana y la comunicación estratégica.

Con más de 13 años de experiencia en la industria bancaria y financiera, Yuni ha crecido profesionalmente desde Teller hasta Community Engagement Manager en Chartway Credit Union. Su trabajo está enfocado en empoderar a otros, especialmente dentro de la comunidad hispana, para que puedan navegar el sistema financiero con confianza y construir un impacto generacional.

Yuni cree que el liderazgo florece donde se encuentran la autenticidad, la cultura y el corazón. Su propósito es tender puentes entre comunidades, oportunidades y sueños que esperan convertirse en realidad.

Más allá de su carrera profesional, es una orgullosa madre de Lya y Nic. Disfruta cocinar, escribir, bailar, hacer senderismo y cuidar sus plantas, un reflejo de su convicción de que, con cuidado e intención, todo tiene el potencial de crecer.

Yuni Mendoza

Yuni is a proud immigrant from Guadalajara, Jalisco, Mexico, shaped by resilience, growth, and purpose. She holds a Bachelor’s degree in Communications with a Business focus and completed a Public Relations internship with the University of Málaga in Spain. Experiences that shaped her passion for connection and strategic communication.

With over 13 years in the banking and financial industry, Yuni has grown from Teller to Community Engagement Manager at Chartway Credit Union. Her work is rooted in empowering others especially within the Hispanic community to navigate the financial system with confidence and build generational impact.

Yuni believes leadership grows where authenticity, culture, and corazón meet. Her purpose is to build bridges between communities, opportunities, and dreams waiting to flourish.

Beyond her career, she is a proud mother to Lya and Nic. She finds joy in cooking, writing, dancing, hiking, and nurturing her plants, a reflection of her belief that, with care and intention, everything has the power to grow.

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Jennifer Tarazon

Como Directora de Compromiso Multicultural en Mountain America Credit Union, Jennifer es responsable de establecer relaciones con grupos demográficos desatendidos y no bancarizados, con un énfasis específico en coordinar los esfuerzos en español dentro de la cooperativa de crédito. Este nuevo rol refleja el compromiso de la organización de fomentar la inclusión y llegar a comunidades desatendidas y no bancarizadas en sus seis estados.

En 2021, el gobernador Cox nombró a Jennifer para desempeñarse como comisionada del Departamento de Servicios de Bebidas Alcohólicas de Utah. También se desempeña como vicepresidenta del consejo asesor de PBS Utah y es miembro de la junta del Suazo Business Center.

Se graduó de Smith College y de la Facultad de Derecho J. Reuben Clark de la Universidad Brigham Young.

Jennifer Tarazon

As Director of Multicultural Engagement at Mountain America Credit Union, Jennifer is responsible for establishing relationships with underserved and underbanked demographics, with a specific emphasis on coordinating Spanish-language efforts within the credit union. This new role reflects the organization’s commitment to fostering inclusivity and reaching underserved and underbanked communities across its six-state footprint.

In 2021 Jennifer was appointed by Governor Cox to serve as a Commissioner for the Utah Department of Alcoholic Beverage Services. She also serves as Vice Chair of PBS Utah’s Advisory Board and is a board member of the Suazo Business Center.

She is a graduate of Smith College and J. Reuben Clark Law School at Brigham Young University.

Thais Robertson

Thais Robertson Alvarez is a Marketing Specialist representing Strategica Marketing Agency and supporting the Utah Hispanic Chamber of Commerce. She is currently studying Marketing at Ensign College and holds certifications in social media, sales, and digital marketing.

In her role, Thais supports marketing initiatives and content development, contributing to projects focused on clear messaging, engagement, and community impact. With a multicultural background, she is passionate about supporting initiatives that empower Hispanic businesses and strengthen meaningful connections.

Thais Robertson

Thais Robertson Álvarez es Marketing Specialist en representación de Strategica Marketing Agency y colabora con la Utah Hispanic Chamber of Commerce. Actualmente estudia marketing en Ensign College y cuenta con certificaciones en social media, ventas y marketing digital.

En su rol, apoya iniciativas de marketing y desarrollo de contenido, contribuyendo a proyectos enfocados en la claridad del mensaje, el compromiso y el impacto comunitario. Con una formación multicultural, Thais está comprometida con fortalecer a los negocios hispanos y generar conexiones significativas.

Ari Donis

Ari is a Mexican business professional with more than 20 years of experience in sales operations, marketing, and technology sales across Latin America, where she has contributed to the growth and market expansion of leading global companies. She holds a Bachelor’s degree in Business Administration and a Master’s degree in Marketing from the University of Chile.

Throughout her career, Ari has led the development of commercial strategies, driven market entry and expansion initiatives, and built and managed high-performing sales teams in competitive, fast-paced environments. She has lived in the United States for the past four years, where she currently leads global sales teams and works across international markets.

Her binational and multicultural background enables her to actively support business communities on both sides of the border and contribute to initiatives that promote international collaboration, economic development, and inclusive growth.

Enrique Sanchez

Enrique Sanchez is a proud graduate of the University of Utah, where he earned a degree in Political Science, and Salt Lake Community College, where he studied Criminal Justice. He gained valuable experience in Washington, D.C., through internships with the Latino Leaders Network and the Ibarra Strategy Group.

A long-time resident of Utah, Enrique served as a Community Specialist for the Park City Police Department and Park City Municipal Corporation for nearly five years before joining the American Business Immigration Coalition (ABIC), a national, bipartisan coalition of business leaders working to advance commonsense immigration solutions that strengthen the U.S. economy.

Enrique is an active leader in his community, serving on the boards of the Wasatch Immigration Project, the Park City Community Foundation, and the University of Utah Latinx Alumni Board. He previously served for nearly ten years on the Board of Park City Youth Football in the Ute Conference.

As a DACA recipient and dedicated advocate, Enrique is passionate about bringing his lived experience as an Utah-raised Latino immigrant to the forefront. In his role with ABIC, he focuses on advancing sensible immigration solutions that support workers, strengthen communities, and drive economic growth across the Intermountain region and the country.

Nick Sanchez

Nick es un profesional de negocios autodirigido con amplia experiencia en préstamos CRE y C&I, gestión de carteras y desarrollo empresarial. Durante un total de 9 años en el ejército, pasó 18 meses en una misión en Irak, durante la cual adquirió un increíblemente fuerte sentido de liderazgo y gestión. Utilizando su experiencia militar como base de su ética de trabajo, comenzó a trabajar en la industria bancaria, donde ha sobresalido en cada puesto mediante la aplicación de una rigurosa atención al detalle y un enfoque autodisciplinado en la excelencia. Nick continuamente busca oportunidades de crecimiento, tanto profesional como personalmente.

Nick Sanchez

Nick is a self-motivated business professional with vast experience in CRE and C&I lending, portfolio management, and business development. During a total of 9 years in the military, he spent 18 months on a deployment to Iraq during which he acquired an incredibly strong sense of leadership and management. Using his military experience as a base for his work ethic, he began working in the banking industry where he has excelled in each position by employing strenuous attention to detail and a self-disciplined approach to strive for excellence. He continually seeks opportunities for growth, both professionally and personally.

Paul Jolley

Paul Jolley es un profesional con amplia experiencia, con más de 35 años en liderazgo empresarial y financiero. Ha ocupado cargos de gran responsabilidad, incluyendo presidente del consejo, presidente y director general (CEO), director de operaciones (COO), socio director, así como propietario/operador. Posee experiencia en reingeniería financiera, fusiones y adquisiciones, ofertas públicas y gestión de reestructuraciones.

Paul es miembro de varias organizaciones clave, como el Harvard Business Review Advisory Council y la BYU Management Society. También participa activamente en el apoyo a la educación superior y en causas filantrópicas, incluyendo iniciativas de investigación sobre el Alzheimer y el cáncer.

Sus estudios incluyen contabilidad en la Universidad Brigham Young y contabilidad y finanzas en la Universidad de Utah, además de formación educativa posterior en la Universidad de Stanford.

Paul Jolley

Paul Jolley is an experienced professional with over 35+ years in finance and business leadership. Jolley has held significant roles, including Chairman, president and CEO, COO, managing partner, including owner / operator, and has expertise in financial re-engineering, mergers and acquisitions, public offerings, and turnaround management.

Paul is a member of several key organizations, such as the Harvard Business Review Advisory Council and the BYU Management Society. He is also active in supporting higher education, philanthropy, including Alzheimer’s and cancer research initiatives. His studies include accounting from Brigham Young University and accounting and finance from the University of Utah, with post educational work at Stanford University.

Danielle Lower

Danielle has spent over twenty years in the non-profit sector advocating for and helping small business owners, especially women, underserved and low-income entrepreneurs. She is passionate about the power small businesses have in creating wealth, employment, and a vibrant local economy. Career highlights include Executive Director of the Utah Micro Loan Fund, Founder of the Salt Lake Community College Women’s Business Institute, Co-Founder, course designer, and lead instructor of the Synchrony Bank “Banking on Women™” Program, Small Business Program Manager for the International Rescue Committee, and her current position as Vice President Community and Economic Development for Mountain West Small Business Finance.

Danielle is the proud mom of 3 who are all in their 20s. She is also the proud bonus mom of 2 bonus daughters who are also in their 20s. She has one beautiful grandchild. She lives with her husband Jay and two pups Ivy and Honey-bear. When not busy working or spoiling her grandchild, you can find her up in the mountains camping and learning to fly-fish.

Danielle Lower

Danielle ha dedicado más de veinte años al sector sin fines de lucro, apoyando y defendiendo a pequeños empresarios, especialmente a mujeres emprendedoras, así como a propietarios de negocios de comunidades desatendidas y de bajos ingresos. Le apasiona el impacto que las pequeñas empresas tienen en la creación de riqueza, la generación de empleo y el fortalecimiento de una economía local vibrante.

Entre los logros más destacados de su trayectoria se encuentran haber sido Directora Ejecutiva del Utah Micro Loan Fund, fundadora del Women’s Business Institute de Salt Lake Community College, cofundadora, diseñadora curricular e instructora principal del programa “Banking on Women™” de Synchrony Bank, Gerente del Programa para Pequeñas Empresas del International Rescue Committee, y su actual cargo como Vicepresidenta de Desarrollo Comunitario y Económico en Mountain West Small Business Finance.

Danielle es una orgullosa madre de tres hijos, todos en sus veinte años. También es una orgullosa madre de corazón de dos hijas adicionales que igualmente se encuentran en sus veinte años. Tiene un hermoso nieto que disfruta consentir siempre que puede.

Vive con su esposo, Jay, y sus dos perritas, Ivy y Honey-Bear. Cuando no está trabajando o disfrutando tiempo con su nieto, suele encontrarse en las montañas acampando y aprendiendo a practicar la pesca con mosca.

Mallory Santa Cruz

Mallory se desempeña como Vicepresidenta y Community Manager de JPMorganChase, donde impulsa oportunidades de desarrollo económico y movilidad social en Utah a través de programas de educación financiera y alianzas estratégicas de alto impacto con líderes comunitarios, organizaciones sin fines de lucro y pequeñas empresas en todo el estado.

Cuenta con más de 15 años de experiencia en responsabilidad social corporativa, liderazgo en organizaciones sin fines de lucro y desarrollo comunitario, incluyendo su labor como Vicepresidenta de Ken Garff for Good y su experiencia en gestión de emergencias con la Cruz Roja Americana. Mallory obtuvo un MBA de Western Governors University y fue reconocida por Utah Business como una de las “30 Women to Watch” del estado.

Sandra Carpio

Sandra es la actual Directora Gerente de Utah 211 en United Way of Salt Lake. Se graduó de la Universidad de Utah con una licenciatura en Sociología y un certificado en Criminología. Nació en El Salvador y vino a los Estados Unidos con sus padres quienes buscaban brindar una vida y oportunidades mejores para su familia, cuando tenía cuatro años. Ella valora el impacto positivo que tener un negocio propio puede tener en una familia. Su madre tuvo su propio negocio varias veces a lo largo de su vida, lo que a menudo fue la razón por la que pudo proveer y cuidar de su familia. Ser dueño de un negocio propio puede ser un medio para la estabilidad financiera y llevar a la movilidad financiera y por lo tanto, está orgullosa y agradecida de poder servir en la mesa directiva de la cámara.

Carmen Chaires

Carmen Chaires es vicepresidenta y banquera del mercado medio de JP Morgan Chase. Ha trabajado en el sector financiero durante más de 10 años. Como banquera, ha trabajado con empresas emergentes, pequeñas empresas y, ahora, con industrias del mercado medio. Se destaca en la elaboración de estrategias para las necesidades de flujo de efectivo y los servicios bancarios de una empresa. Carmen nació y se crió aquí en Salt Lake City, Utah. Tiene un profundo conocimiento y amor por la comunidad y quiere ayudar a los demás.

Grecia Alvarado

Grecia vive en la Ciudad de Guatemala. Ella se graduó de BYU-Idaho con una licenciatura en Estudios Profesionales y un certificado en Marketing Digital. A ella le apasiona generar un impacto positivo en la vida de los demás y su compromiso con el servicio se extiende a su vida profesional, donde se enfoca en entregar un trabajo de alta calidad para fomentar conexiones significativas. Ella disfruta de crear diseños digitales y analizar informes.

Cuando no está trabajando, puedes encontrarla disfrutando de la serenidad de las montañas. La naturaleza es su santuario y el senderismo le permite recargar energías y reconectarse consigo misma. También tiene un profundo amor por la lectura, ya que le proporciona conocimientos, inspiración y nuevas ideas.

Ileana McDonald

Ileana trabaja en Granite Federal Credit Union como Directora de Relaciones Comunitarias y es responsable de desarrollar y ejecutar estrategias para mejorar el compromiso de la institución con la comunidad hispana y las comunidades atendidas, asegurando que se satisfagan sus necesidades financieras únicas. Liderar programas de extensión, promover iniciativas de educación financiera, gestionar campañas de relaciones públicas y construir asociaciones sólidas con organizaciones y líderes hispanos.

Cynthia Jijon

Cynthia Jensen Jijón es líder en la comunidad de mujeres en tecnología. Es la fundadora del capítulo Latinas in Tech en Utah. Se graduó con una licenciatura en negocios de la Universidad Brigham Young. A Cynthia le encanta dedicar tiempo a centrarse incansablemente en el empoderamiento de los líderes latinos en Utah. En su tiempo libre, Cynthia disfruta diseñar logotipos para pequeñas empresas, disfrutar de aventuras al aire libre, planificar eventos y probar nuevas tecnologías.

Ginalen Soto

Ginalen Soto es una dinámica emprendedora en serie con una pasión por convertir visiones en emprendimientos exitosos. Desde que obtuvo su MBA en 2016, ha construido un próspero negocio en Airbnb, se ha desempeñado como Directora de Marketing en una empresa de tecnología y cofundó Roots Coffee & Co., que ha crecido a múltiples ubicaciones en menos de tres años.

Nombrada una de las 40 Under 40 de Utah Business en 2024, Ginalen planea expandir Roots Coffee, adquirir negocios locales y lanzar una fundación de pitch empresarial para apoyar a jóvenes emprendedores.

Nelson Altamirano

Nelson reside en Sandy, Utah, junto a sus tres hijos. Es egresado de BYU–Idaho con títulos en Sistemas de Información y Arquitectura. También obtuvo una Maestría del David Eccles School of Business de la Universidad de Utah y cuenta con educación ejecutiva de MIT, con enfoque en Diseño de Experiencia de Usuario.

Con más de 20 años de experiencia en marketing digital y gestión de productos, ha ocupado cargos de liderazgo en sectores como salud y bienestar, educación superior y desarrollo de liderazgo para empresas Fortune 500. Ha formado equipos internacionales galardonados que han generado resultados de varios miles de millones de dólares.

Nelson es Fundador y CEO de Strategica, una agencia de marketing especializada en educación, tecnología e innovación. Además de dirigir su agencia, actualmente se desempeña como Gerente Principal del Programa Académico de Ingeniería en Inteligencia Artificial en Western Governors University, donde contribuye a definir el futuro de la educación tecnológica a gran escala.

Se siente feliz de formar parte de la Mesa Directiva de la Cámara de Comercio Hispana de Utah, donde aporta su experiencia para fortalecer el desarrollo estratégico, digital y organizacional de la Cámara, así como su impacto en la comunidad empresarial hispana del estado.

Victoria Petro

El compromiso de Victoria Petro con el servicio público se basa en su profunda conexión con el Westside de Salt Lake City y su dedicación a amplificar las voces históricamente subrepresentadas, especialmente dentro de la comunidad hispana. Nombrada por primera vez al Concejo Municipal de Salt Lake City en noviembre de 2021, rápidamente se ganó la confianza de los votantes del Distrito 1, quienes la eligieron para un mandato completo de cuatro años que comenzó el 3 de enero de 2022. Sus colegas reconocieron su liderazgo colaborativo, eligiéndola como Vicepresidenta del Concejo en 2023 y Presidenta del Concejo en 2024.

Victoria reside en el noroeste de Salt Lake City, una zona que incluye los barrios culturalmente ricos de Rose Park, Jordan Meadows, Westpointe y una parte de Fairpark. Como residente de muchos años del Westside, criando a sus cuatro hijos en la zona, ve a sus vecinos como parte de su familia extendida y le apasiona asegurarse de que todos se sientan vistos, escuchados y empoderados.

Su trayectoria profesional refleja este compromiso. Con títulos en musicoterapia, musicología, estudios internacionales y gestión de organizaciones sin fines de lucro, Victoria ha desarrollado una carrera enfocada en el desarrollo comunitario, la inclusión y la conexión cultural. Como Directora Ejecutiva de Salty Cricket, lideró iniciativas que elevaron las diversas voces de los jóvenes a través de la música y la expresión creativa. Su liderazgo se centró en construir puentes entre comunidades e instituciones, especialmente en áreas desatendidas.

Victoria ha sido miembro de la Comisión de Monumentos Históricos de Salt Lake City, la junta de la Utah Cultural Alliance y Utahns for Culture. Además, representa a la ciudad en la Junta del Distrito de Inversión y Restauración del Área de Fairpark de Utah, la Junta de la Autoridad Portuaria Interior de Utah y la Junta del Aeropuerto de Salt Lake City, donde aboga por un desarrollo equitativo y centrado en la comunidad. Sus contribuciones le valieron el Premio Deedee Corradini de Líder Emergente de Salt Lake City en 2019 y el Premio Martha Hughes Cannon 2024 de Utah Women Run por su Destacado Impacto en el Gobierno Local.

Profundamente arraigada en la comunidad, Victoria colabora regularmente con líderes vecinales y consejos comunitarios. Su visión es de unidad, prosperidad compartida y equidad cívica, donde cada voz contribuye a dar forma al futuro de Utah.

Cuando no está ocupada con asuntos del Concejo, Victoria disfruta de tiempo con sus hijos y contribuye a la vitalidad cultural del Westside a través de las artes y el servicio público.

Guillermo Castro

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Business Consulting

UHCC offers its members a great number of business consulting benefits:

Finances
Business Plan
Business Creation
Legal
Insurances
Marketing
Social Media

Business Academy

The Business Academy is a 4-week, action-focused entrepreneurial bootcamp that helps you refine your business idea, build essential strategies, and confidently move forward.

Guided by the proven CO.STARTERS framework and supported by WaFd Bank, you’ll gain practical tools, expert insights, and a supportive network of peers. Working together, you’ll tackle real-world challenges, test your assumptions, and create a stronger foundation for growth.

Best of all, Premium and Advanced members can access this valuable resource at no additional cost, along with a host of other benefits.

Business Network

We promote your business by including the information you desire, tailored to your needs. According to your focus, you can choose between 3 modalities (Basic, Highlighted and Banner).

Financial Programs
Business Consulting
Business Directory
Networking

Employment Network

We make available to the Hispanic Community, those job offers that you have at any time. You can get the qualified or unqualified personnel you need for your business.

Hablemos YouTube Podcast

Every week we speak on our program about different topics that interest the Community.

These programs are broadcast through Facebook, Instagram, YouTube and Podcast and can be accessed free of charge and at the preferred time and place.

The participants of our programs are very varied. From entrepreneurs, to representatives of institutions, or the community and many others.

There is a long list of themes that you can enjoy. Also, if you are interested in a particular topic, you just have to contact us and as soon as possible, we will be talking with experts on that topic, in order to respond to your concerns.

Send your comments, questions and requests to info@utahhcc.com.

Networking

Each month we hold different events (Workshops, Fairs, Networking events and more) that are organized in collaboration with different Companies and Institutions.

Periodically we celebrate Conferences and Conventions that give our members the opportunity to get to know and talk to our Sponsors and see first hand the place that UHCC has in Utah.

Mallory Santa Cruz

Mallory serves as Vice President, Community Manager at JPMorganChase, where she advances economic opportunity and mobility across Utah through financial health education and high‑impact partnerships with community leaders, nonprofits, and small businesses statewide.

She brings 15 years in corporate social responsibility, nonprofit leadership, and community development, including service as Vice President at Ken Garff for Good and disaster management at the American Red Cross. Mallory holds an MBA from Western Governors University and was honored as one of Utah Business’s “30 Women to Watch.”

Carmen Chaires

Carmen Chaires is a VP, Middle Market Banker for JP Morgan Chase. She has been in the finance industry for over 10 years. As a banker, she has worked with start-up companies, small businesses, and now middle market-sized industries. She excels in strategizing a company’s cash flow needs and banking services. Carmen was born and raised here in Salt Lake City, Utah. She has a deep understanding and love for the community and wants to help others.

Ileana McDonald

Ileana works on Granite Federal Credit Union as Director of Community RelationsDirector of Community Relations and is responsible for developing and executing strategies to enhance the intitution’s engagement with the Hispanic community and the communities served, ensuring that their unique financial needs are met. Leading outreach programs, promoting financial literacy initiatives, managing public relations campaigns, and building strong partnerships with Hispanic organizations and leaders.

Sandra Carpio

Sandra is the current Utah 211 Managing Director at United Way of Salt Lake, she graduated from the University of Utah with a B.S. in Sociology and certificate in Criminology. She was born in El Salvador and came to the United States with her parents when she was four years old. They were seeking to provide a better life and opportunity for their family. She appreciates the positive impact that having your own business can do for a family. Her mother ran her own business several times throughout her life which often was the reason she was able provide and care for their family. Owning your own business can be a means to financial stability and lead to financial mobility and therefore she is proud and grateful to be able to serve in the UHCC board.

Grecia Alvarado

Grecia lives in Guatemala City. She graduated from BYU-Idaho with a degree in Professional Studies and a certificate in Digital Marketing. She is passionate about making a positive impact on the lives of others. Her commitment to service extends into her professional life, where she focuses on delivering high-quality work and fostering meaningful connections. She enjoys creating digital designs and analyzing reports.

When she is not working, you can find her enjoying the serenity of the mountains. Nature is her sanctuary, and hiking allows her to recharge and reconnect with herself. She also has a deep love for reading, as it provides her with knowledge, inspiration, and new ideas.

Cynthia Jijon

Cynthia Jensen Jijón is a leader in the community of women in technology. She is the founder of the Latinas in Tech chapter in Utah. She graduated with a bachelor’s in business from Brigham Young University. Cynthia loves spending time relentlessly focusing on the empowerment of Latino leaders in Utah. In her free time, Cynthia enjoys designing logos for small businesses, having outdoor adventures, planning events, and trying out new technology.

Ginalen Soto

Ginalen Soto is a dynamic serial entrepreneur with a passion for turning visions into successful ventures. Since earning her MBA in 2016, she’s built a thriving Airbnb business, served as Marketing Director for a tech company, and co-founded Roots Coffee & Co., which has grown to multiple locations in under three years. Named one of Utah Business’s 40 Under 40 in 2024, Ginalen plans to expand Roots Coffee, acquire local businesses, and launch a Business Pitch Foundation to support young entrepreneurs.

Nelson Altamirano

Nelson resides in Sandy, Utah, with his three children. He is a graduate of BYU–Idaho with degrees in Information Systems and Architecture. He also earned a master’s degree from the David Eccles School of Business at the University of Utah and completed executive education at MIT with a focus on User Experience Design.

With over 20 years of experience in digital marketing and product management, he has held leadership roles in sectors such as health and wellness, higher education, and leadership development for Fortune 500 companies. He has built award-winning international teams that have delivered multi-billion dollar results.

Nelson is the Founder and CEO of Strategica, a marketing agency specializing in education, technology, and innovation. In addition to running his agency, he now serves as the Lead Academic Program Manager for the AI Engineering program at Western Governors University, where he helps shape the future of tech education at scale.

He is happy to serve on the Board of Directors of the Utah Hispanic Chamber of Commerce, where he contributes his expertise to strengthen the Chamber’s strategic, digital, and organizational development, as well as its impact on Utah’s Hispanic business community.

Victoria Petro

Victoria Petro’s commitment to public service is grounded in her deep connection to Salt Lake City’s Westside and her dedication to amplifying historically underrepresented voices—especially within the Hispanic community. First appointed to the Salt Lake City Council in November 2021, she quickly earned the trust of District 1 voters, who elected her to a full four-year term beginning January 3, 2022. Her colleagues recognized her collaborative leadership, electing her as Council Vice Chair in 2023 and Council Chair in 2024.

Victoria lives in northwest Salt Lake City, which includes the culturally rich neighborhoods of Rose Park, Jordan Meadows, Westpointe, and a portion of Fairpark. A longtime Westside resident raising her four children in the area, she sees her neighbors as extended family and is passionate about ensuring everyone feels seen, heard, and empowered.

Her professional background reflects this commitment. With degrees in music therapy, musicology, international studies, and nonprofit management, Victoria has built a career focused on community development, inclusion, and cultural connection. As Executive Director of Salty Cricket, she led initiatives that elevated diverse youth voices through music and creative expression. Her leadership centered on building bridges between communities and institutions, especially in underserved areas.

Victoria has served on Salt Lake City’s Historic Landmark Commission, the Utah Cultural Alliance board, and Utahns for Culture, and represents the city on the Utah Fairpark Area Investment and Restoration District Board, Utah Inland Port Authority Board, and Salt Lake City Airport Board—where she advocates for equitable, community-centered development. Her contributions earned her the 2019 Salt Lake City Deedee Corradini Emerging Leader Award and Utah Women Run’s 2024 Martha Hughes Cannon Award for Outstanding Impact in Local Government.

Deeply rooted in the community, Victoria collaborates regularly with neighborhood leaders and community councils. Her vision is one of unity, shared prosperity, and civic equity—where every voice helps shape Utah’s future.

When not working on Council matters, Victoria enjoys time with her children and contributes to the cultural vibrancy of the Westside through arts and public service.

Guillermo Castro

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Board of Directors

Board Chair

Nelson Altamirano

Board Vice-Chair

Ileana McDonald

Board TREASURER

Nick Sanchez

BOARD MEMBER

Ginalen Soto

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Jennifer Tarazon

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Javier Chavez, Jr.

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Paul Jolley

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Sandra Carpio

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Yuni Mendoza

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Thais Robertson

Partner Chambers

About Us

Our Mission

Our Vision

Our History

Our Sponsors

Presidential

Platinum

Gold

Silver

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Board of Directors

Board Chair

Nelson Altamirano​

Board Vice-Chair

Ileana McDonald

Board TREASURER

Nick Sanchez

BOARD MEMBER

Ginalen Soto​

BOARD MEMBER

Jennifer Tarazon

BOARD MEMBER

Javier Chavez, Jr.

BOARD MEMBER

Paul Jolley

BOARD MEMBER

Sandra Carpio

BOARD MEMBER

Yuni Mendoza

Committee Leaders

volunteer

Enrique Sanchez

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Our Staff

Graphic Designer & Media Producer

Guillermo Castro

Marketing Volunteer

Thais Robertson

Partner Chambers

Nelson Altamirano

Ginalen Soto