Nelson resides in Sandy, Utah, with his three children. He is a graduate of BYU–Idaho with degrees in Information Systems and Architecture. He earned a master’s degree from the David Eccles School of Business at the University of Utah and completed executive education at MIT with a focus on User Experience Design.
With over 20 years of experience in digital marketing and product management, he has held leadership roles in sectors such as health and wellness, higher education, and leadership development for Fortune 500 companies. He has built award-winning international teams that have delivered multi-million dollar results.
Nelson is the Founder and CEO of Strategica, a marketing agency specializing in education, technology, and innovation. He is happy to currently serve on the Board of Directors of the Utah Hispanic Chamber of Commerce, where he contributes his expertise to strengthen the Chamber’s strategic, digital, and organizational development, as well as its impact on Utah’s Hispanic business community.
Nelson reside en Sandy, Utah, junto a sus tres hijos. Es egresado de BYU–Idaho con títulos en Sistemas de Información y Arquitectura. Obtuvo una Maestría del David Eccles School of Business de la Universidad de Utah y cuenta con educación ejecutiva de MIT, con enfoque en Diseño de Experiencia de Usuario.
Con más de 20 años de experiencia en marketing digital y gestión de productos, ha ocupado cargos de liderazgo en sectores como bienestar y salud, educación superior y desarrollo de liderazgo para empresas Fortune 500. Ha formado equipos globales cuya labor ha sido reconocida con premios nacionales.
Nelson es Fundador y CEO de Strategica, una agencia de marketing especializada en educación, tecnología e innovación. Actualmente sirve en la Mesa Directiva de la Cámara de Comercio Hispana de Utah, donde aporta su experiencia para fortalecer el desarrollo estratégico, digital y organizacional de la Cámara, así como su impacto en la comunidad empresarial hispana del estado.
Paul Jolley is an experienced professional with over 35+ years in finance and business leadership. Jolley has held significant roles, including Chairman, president and CEO, COO, managing partner, including owner / operator, and has expertise in financial re-engineering, mergers and acquisitions, public offerings, and turnaround management.
Paul is a member of several key organizations, such as the Harvard Business Review Advisory Council and the BYU Management Society. He is also active in supporting higher education, philanthropy, including Alzheimer’s and cancer research initiatives. His studies include accounting from Brigham Young University and accounting and finance from the University of Utah, with post educational work at Stanford University.
Paul Jolley es un profesional con amplia experiencia, con más de 35 años en liderazgo empresarial y financiero. Ha ocupado cargos de gran responsabilidad, incluyendo presidente del consejo, presidente y director general (CEO), director de operaciones (COO), socio director, así como propietario/operador. Posee experiencia en reingeniería financiera, fusiones y adquisiciones, ofertas públicas y gestión de reestructuraciones.
Paul es miembro de varias organizaciones clave, como el Harvard Business Review Advisory Council y la BYU Management Society. También participa activamente en el apoyo a la educación superior y en causas filantrópicas, incluyendo iniciativas de investigación sobre el Alzheimer y el cáncer.
Sus estudios incluyen contabilidad en la Universidad Brigham Young y contabilidad y finanzas en la Universidad de Utah, además de formación educativa posterior en la Universidad de Stanford.
Ginalen Soto es una dinámica emprendedora en serie con una pasión por convertir visiones en emprendimientos exitosos. Desde que obtuvo su MBA en 2016, ha construido un próspero negocio en Airbnb, se ha desempeñado como Directora de Marketing en una empresa de tecnología y cofundó Roots Coffee & Co., que ha crecido a múltiples ubicaciones en menos de tres años.
Nombrada una de las 40 Under 40 de Utah Business en 2024, Ginalen planea expandir Roots Coffee, adquirir negocios locales y lanzar una fundación de pitch empresarial para apoyar a jóvenes emprendedores.
Ileana works on Granite Federal Credit Union as Director of Community RelationsDirector of Community Relations and is responsible for developing and executing strategies to enhance the intitution’s engagement with the Hispanic community and the communities served, ensuring that their unique financial needs are met. Leading outreach programs, promoting financial literacy initiatives, managing public relations campaigns, and building strong partnerships with Hispanic organizations and leaders.
Ginalen Soto is a dynamic serial entrepreneur with a passion for turning visions into successful ventures. Since earning her MBA in 2016, she’s built a thriving Airbnb business, served as Marketing Director for a tech company, and co-founded Roots Coffee & Co., which has grown to multiple locations in under three years. Named one of Utah Business’s 40 Under 40 in 2024, Ginalen plans to expand Roots Coffee, acquire local businesses, and launch a Business Pitch Foundation to support young entrepreneurs.
The Business Academy is a 4-week, action-focused entrepreneurial bootcamp that helps you refine your business idea, build essential strategies, and confidently move forward.
Guided by the proven CO.STARTERS framework and supported by WaFd Bank, you’ll gain practical tools, expert insights, and a supportive network of peers. Working together, you’ll tackle real-world challenges, test your assumptions, and create a stronger foundation for growth.
Best of all, Premium and Advanced members can access this valuable resource at no additional cost, along with a host of other benefits.
| BENEFITS | BASIC | NON-PROFIT BASIC |
ADVANCED | ADVANCED RENEWAL |
NON-PROFIT PREMIUM |
PREMIUM |
|---|---|---|---|---|---|---|
| DIRECTORY Insertion |
Basic | Basic | Highlighted | Highlighted | Highlighted | Banner |
| NETWORKING EVENTS Attendance |
Included | Included | Included | Included | Included | Included |
| BUSINESS ACADEMY In Person – Virtual |
– | – | Included | – | – | Included |
| SOCIAL MEDIA Spotlights |
– | 1/y | 1/y | 2/y | 2/y | 2/y |
| BASIC GENERAL ADVISORY | – | – | Included | Included | – | Included |
| SPECIAL EVENTS Discounted Rate |
– | – | Included | Included | Included | Included |
| PARTICIPATION IN “HABLEMOS” | – | 1/y | 1/y | 1/y | 2/y | 2/y |
| SPOT/ADVERTISING MESSAGE Creation/Edition |
– | – | – | – | – | 1/y |
As Director of Multicultural Engagement at Mountain America Credit Union, Jennifer Tarazon is responsible for establishing relationships with underserved and underbanked demographics, with a specific emphasis on coordinating Spanish-language efforts within the credit union. This new role reflects the organization’s commitment to fostering inclusivity and reaching underserved and underbanked communities across its six-state footprint.
In 2021 Jennifer was appointed by Governor Cox to serve as a Commissioner for the Utah Department of Alcoholic Beverage Services. She also serves as Vice Chair of PBS Utah’s Advisory Board and is a board member of the Suazo Business Center.
She is a graduate of Smith College and J. Reuben Clark Law School at Brigham Young University.
Carmen Chaires es vicepresidenta y banquera del mercado medio de JP Morgan Chase. Ha trabajado en el sector financiero durante más de 10 años. Como banquera, ha trabajado con empresas emergentes, pequeñas empresas y, ahora, con industrias del mercado medio. Se destaca en la elaboración de estrategias para las necesidades de flujo de efectivo y los servicios bancarios de una empresa. Carmen nació y se crió aquí en Salt Lake City, Utah. Tiene un profundo conocimiento y amor por la comunidad y quiere ayudar a los demás.
Carmen Chaires is a VP, Middle Market Banker for JP Morgan Chase. She has been in the finance industry for over 10 years. As a banker, she has worked with start-up companies, small businesses, and now middle market-sized industries. She excels in strategizing a company’s cash flow needs and banking services. Carmen was born and raised here in Salt Lake City, Utah. She has a deep understanding and love for the community and wants to help others.
Como Directora de Compromiso Multicultural en Mountain America Credit Union, Jennifer Tarazon es responsable de establecer relaciones con grupos demográficos desatendidos y no bancarizados, con un énfasis específico en coordinar los esfuerzos en español dentro de la cooperativa de crédito. Este nuevo rol refleja el compromiso de la organización de fomentar la inclusión y llegar a comunidades desatendidas y no bancarizadas en sus seis estados.
En 2021, el gobernador Cox nombró a Jennifer para desempeñarse como comisionada del Departamento de Servicios de Bebidas Alcohólicas de Utah. También se desempeña como vicepresidenta del consejo asesor de PBS Utah y es miembro de la junta del Suazo Business Center.
Se graduó de Smith College y de la Facultad de Derecho J. Reuben Clark de la Universidad Brigham Young.
Ileana trabaja en Granite Federal Credit Union como Directora de Relaciones Comunitarias y es responsable de desarrollar y ejecutar estrategias para mejorar el compromiso de la institución con la comunidad hispana y las comunidades atendidas, asegurando que se satisfagan sus necesidades financieras únicas. Liderar programas de extensión, promover iniciativas de educación financiera, gestionar campañas de relaciones públicas y construir asociaciones sólidas con organizaciones y líderes hispanos.
Nick es un profesional de negocios autodirigido con amplia experiencia en préstamos CRE y C&I, gestión de carteras y desarrollo empresarial. Durante un total de 9 años en el ejército, pasó 18 meses en una misión en Irak, durante la cual adquirió un increíblemente fuerte sentido de liderazgo y gestión. Utilizando su experiencia militar como base de su ética de trabajo, comenzó a trabajar en la industria bancaria, donde ha sobresalido en cada puesto mediante la aplicación de una rigurosa atención al detalle y un enfoque autodisciplinado en la excelencia. Nick continuamente busca oportunidades de crecimiento, tanto profesional como personalmente.
Nick is a self-motivated business professional with vast experience in CRE and C&I lending, portfolio management, and business development. During a total of 9 years in the military, he spent 18 months on a deployment to Iraq during which he acquired an incredibly strong sense of leadership and management. Using his military experience as a base for his work ethic, he began working in the banking industry where he has excelled in each position by employing strenuous attention to detail and a self-disciplined approach to strive for excellence. He continually seeks opportunities for growth, both professionally and personally.
Cynthia Jensen Jijón es líder en la comunidad de mujeres en tecnología. Es la fundadora del capítulo Latinas in Tech en Utah. Se graduó con una licenciatura en negocios de la Universidad Brigham Young. A Cynthia le encanta dedicar tiempo a centrarse incansablemente en el empoderamiento de los líderes latinos en Utah. En su tiempo libre, Cynthia disfruta diseñar logotipos para pequeñas empresas, disfrutar de aventuras al aire libre, planificar eventos y probar nuevas tecnologías.
Cynthia Jensen Jijón is a leader in the community of women in technology. She is the founder of the Latinas in Tech chapter in Utah. She graduated with a bachelor’s in business from Brigham Young University. Cynthia loves spending time relentlessly focusing on the empowerment of Latino leaders in Utah. In her free time, Cynthia enjoys designing logos for small businesses, having outdoor adventures, planning events, and trying out new technology.
Juan was born in Cádiz, Spain.
He studied at the University of Cadiz, Business Sciences as well as postgraduate courses in Marketing, Sales Team Management, Sales Techniques, and Business Consulting.
During his working life, he worked as a Sales Director for different companies, including Media, such as Radio Stations, Television Channels, and Magazines.
Juan and his wife married in 1979, and they have three children and seven grandchildren. Their family grew with the vision of entrepreneurship and serving the people to grow and work for their dreams.
For over 20 years, he has run his own Business Consulting company in Spain and later in the USA.
Since 2018, he has worked with the Utah Hispanic Chamber of Commerce, and for the last three years, he has been serving as its Executive Director.
He received the 2022 Special Congressional Recognition of the Congress of the United States.
His goal has been to help the Hispanic Community learn how to enhance the effect of Education and hard work in their lives, as well as never giving up and being willing to overcome as many obstacles as they come up.
He leads efforts to connect Hispanic Businesses, Non-Hispanic Businesses, and Institutions with each other and with the Hispanic Community in order to contribute to the growth of Utah.
During his life, he has struggled to put into practice the message of these two slogans that have always accompanied him:
“Whether you think you can do it or you think you can’t, you’re right.”
“If you are willing to learn, no one can help you, but if you are willing to learn, no one and nothing can stop you.”
Juan nació en Cádiz, España.
Estudió en la Universidad de Cádiz Ciencias Empresariales así como posgrados en Marketing, Dirección de Equipos Comerciales, Técnicas de Venta y Consultoría de Empresa.
Durante su vida laboral se desempeñó como Director de Ventas para diferentes empresas, entre ellas Medios de Comunicación, como Estaciones de Radio, Canales de Televisión y Revistas.
Juan y su esposa se casaron en 1979 y tienen tres hijos y siete nietos. Su familia creció con la visión de emprender y servir a las personas para crecer y trabajar por sus sueños.
Desde hace más de 20 años dirige su propia empresa de Consultoría de Negocios en España y posteriormente en Estados Unidos.
Desde el 2018 ha trabajado con la Cámara de Comercio Hispana de Utah y durante los últimos tres años se ha desempeñado como su Director Ejecutivo.
Recibió el Reconocimiento Especial 2022 del Congreso de los Estados Unidos.
Su objetivo ha sido ayudar a la comunidad hispana a aprender cómo potenciar el efecto de la educación y el trabajo duro en sus vidas, así como a nunca rendirse y estar dispuestos a superar tantos obstáculos como se presenten.
Lidera los esfuerzos para conectar empresas e instituciones hispanas, no hispanas entre sí y con la comunidad hispana para contribuir al crecimiento de Utah.
Durante su vida ha luchado por poner en práctica el mensaje de estos dos lemas que siempre le han acompañado:
“Ya sea que creas que puedes hacerlo o que no, tienes razón”.
“Si estás dispuesto a aprender, nadie podrá ayudarte, pero si estás dispuesto a aprender, nada ni nadie podrá detenerte”.
Yesica es una residente de West Valley City. Nació en Guatemala y luego se crio en Salt Lake City. En 2015, se unió a Key como cajera principal y avanzó a un puesto gerencial.
Fuera del trabajo, Yesica sirve como miembro de la junta directiva de la Cámara de Comercio Hispana de Utah, es Secretaria de ChamberWest y asistente de enseñanza (TA) en el Suazo Business Centro, donde ayuda a mujeres aspirantes a emprendedoras. En verano, puedes encontrar a Yesica con su esposo y su hija pequeña acampando y pescando en los lagos cercanos. Ella está emocionada de continuar sirviendo y haciendo crecer la comunidad del lado oeste.
Yesica is a resident of West Valley City. She was born in Guatemala and was then raised in Salt Lake City. In 2015, she joined Key as a lead cashier and advanced to a managerial position in 2021.
Outside of work, Yesica serves as a board member of the Hispanic Chamber of Commerce of Utah. She is the Secretary of ChamberWest and a Teaching Assistant (TA) at the Suazo Business Center, where she helps aspiring women entrepreneurs. During the summer, you can find Yesica camping and fishing in nearby lakes with her husband and young daughter. She is excited to continue serving and growing the community on the west side.
Randal is the Community Outreach Manager at University of Utah Health Plans. Before working at U of U Health Plans, Randal was the Multicultural Community Relations Specialist at SelectHealth. Previous to that, Randal spent eight years as the Director of Take Care Utah, a network of nonprofit organizations focused on connecting people to health insurance.
Randal received a BA in Political Science and a Master of Public Policy degree and now co-teaches Family Consumer Health at the University of Utah every Spring semester. He also studied Spanish at the University of Valencia, Spain. Randal also worked with the homeless and low-income populations. He worked one year at Fourth Street Clinic in client services and one year at Central City Community Health Center helping families apply for Medicaid and CHIP.
Randal es el Gerente de Involucramiento Comunitario en University of Utah Health Plans. Antes de trabajar en University of Utah Health Plans, Randal fue Especialista en Relaciones Comunitarias Multiculturales en SelectHealth. Anteriormente, Randal pasó ocho años como Director de Take Care Utah, una red de organizaciones sin fines de lucro enfocada en conectar a las personas con seguros de salud.
Randal recibió una licenciatura en Ciencias Políticas y una Maestría en Políticas Públicas y ahora co-enseña Salud del Consumidor Familiar en la Universidad de Utah cada semestre de primavera. También estudió español en la Universidad de Valencia, España. Randal también trabajó con personas sin hogar y de bajos ingresos. Trabajó un año en Fourth Street Clinic en servicios para clientes y un año en Central City Community Health Center ayudando a las familias a solicitar Medicaid y CHIP.
Sandra es la actual Directora Gerente de Utah 211 en United Way of Salt Lake. Se graduó de la Universidad de Utah con una licenciatura en Sociología y un certificado en Criminología. Nació en El Salvador y vino a los Estados Unidos con sus padres quienes buscaban brindar una vida y oportunidades mejores para su familia, cuando tenía cuatro años. Ella valora el impacto positivo que tener un negocio propio puede tener en una familia. Su madre tuvo su propio negocio varias veces a lo largo de su vida, lo que a menudo fue la razón por la que pudo proveer y cuidar de su familia. Ser dueño de un negocio propio puede ser un medio para la estabilidad financiera y llevar a la movilidad financiera y por lo tanto, está orgullosa y agradecida de poder servir en la mesa directiva de la cámara.
Necesita biografia.
UHCC offers its members a great number of business consulting benefits:
We promote your business by including the information you desire, tailored to your needs. According to your focus, you can choose between 3 modalities (Basic, Highlighted and Banner).
We make available to the Hispanic Community, those job offers that you have at any time. You can get the qualified or unqualified personnel you need for your business.
Every week we speak on our program about different topics that interest the Community.
These programs are broadcast through Facebook, Instagram, YouTube and Podcast and can be accessed free of charge and at the preferred time and place.
The participants of our programs are very varied. From entrepreneurs, to representatives of institutions, or the community and many others.
There is a long list of themes that you can enjoy. Also, if you are interested in a particular topic, you just have to contact us and as soon as possible, we will be talking with experts on that topic, in order to respond to your concerns.
Send your comments, questions and requests to info@utahhcc.com.
Each month we hold different events (Workshops, Fairs, Networking events and more) that are organized in collaboration with different Companies and Institutions.
Periodically we celebrate Conferences and Conventions that give our members the opportunity to get to know and talk to our Sponsors and see first hand the place that UHCC has in Utah.
Sandra is the current Utah 211 Managing Director at United Way of Salt Lake, she graduated from the University of Utah with a B.S. in Sociology and certificate in Criminology. She was born in El Salvador and came to the United States with her parents when she was four years old. They were seeking to provide a better life and opportunity for their family. She appreciates the positive impact that having your own business can do for a family. Her mother ran her own business several times throughout her life which often was the reason she was able provide and care for their family. Owning your own business can be a means to financial stability and lead to financial mobility and therefore she is proud and grateful to be able to serve in the UHCC board.
Need bio.
You can see how this popup was set up in our step-by-step guide: https://wppopupmaker.com/guides/auto-opening-announcement-popups/
